Exploring the Popularity of Evil Eye Bracelets in India
The evil eye symbol is a protection symbol to ward off negative energy or bad fortune that occurred due to malicious stares and activities. This symbol features a stylized eye and is used in different cultures of the world. The evil eye symbol is very popular in India, Ireland, the Middle East and Eastern Europe today.
The concept of the evil eye originated in the civilization of Mesopotamia between 3rd - 4th millennium BCE (almost 5000 years ago). The written narratives in Sumerian cuneiform script mention the evil eye amulets as “eye ad-gir” and its significance. From Mesopotamia, the idea spread to Assyria, Phoenicia, the Middle-East and Mediterranean region of the world.
India has been the crossroad to the different cultures because of its contact with Arab, Europe, Mesopotamia. Through the exchange of goods and services and other beliefs, the evil eye symbol entered India almost 3000 years ago.
Evil Eye Symbol from Mesopotamia
An evil eye bracelet is a jewellery piece, which includes the evil eye symbol on it. It is considered that it protects the wearer from evil effects cast by the malicious stares. The most common belief is that an evil eye bracelet is completely capable of deflecting the negative energy back to the sender thus protecting the wearer from misfortune, accidents, & bad luck.
Evil eye bracelets are now worn not as a protection accessory but also as a fashion statement in India and worldwide as well.
Why Do People Wear Evil Eye Bracelets More in India?
To get the answer of this question, we have to understand the reasons of popularity of evil eye bracelets in India -
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Evil eye bracelets combine both traditional beliefs & latest fashion trends. They are protective amulets and stylish accessories both.
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Many people believe in the concept of “nazar” and the malefic effects occurred due to that. They want to wear evil eye bracelets to safeguard themselves from those evil effects.
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Many Indian people believe that evil eye bracelets can provide spiritual protection. It creates a sense of security and inner calmness.
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The blue colour and the symbol of the eye itself is connected with Lord Shiva thus indicating auspiciousness and protection. It increases the appeal of these bracelets.
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Indian people also love to give evil eye bracelets to others as a gift item. They wish protection, welfare & good wishes for the recipient through these bracelets.
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Evil eye bracelets are readily available in both online and offline platforms. They are also available in local malls at a wide range of prices. They are very much accessible and affordable.
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Evil eye bracelets are available in different prices, styles, designs, & materials. So the individuals can easily choose these bracelets according to their taste, budget & preferences. People also purchase them by impersonating them with their name.
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These bracelets also give a message to stay positive and stay away from negative vibes & actions. The individuals who don’t subscribe to the belief of the “nazar” can still wear evil eye bracelets for positivity.
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In the urban areas of India, evil eye bracelets are getting more famous because of finding place in traditional & modern wardrobes increasing its beauty & elegance.
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To wear evil eye bracelets has become a shared cultural practice in many Indian communities because of its aesthetic appeal.
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Evil eye bracelets are also becoming popular amongst foreign tourists visiting India which increases the popularity of these bracelets.
- Social media platforms and celebrities have played a significant role in popularizing evil eye bracelets. Just by looking at influencers & celebrities wearing these bracelets, the young generation wants to adopt these bracelets ASAP.
Kim Kardashian Wearing Evil Eye Bracelets
Source - Pinterest
Conclusion -
The popularity of evil eye bracelets has become a cultural phenomenon because of its fashion value including its historical & religious value. As more and more people, both young and old individuals are becoming more crazy from these evil eye bracelets, their demand will grow at a rapid rate.
As the popularity of these evil eye bracelets increases, the evil eye bracelet is going to be more effective as a fashion accessory. Ultimately as a spiritual safeguard and fashion statement, evil eye bracelets have made their place in the Indian culture & marketplace.